Thai travellers embrace independent, flexible journeys

Thai travellers are increasingly opting for independent and flexible travel experiences, as highlighted by Scoot, the low-cost subsidiary of Singapore Airlines. During the Songkran Festival in 2026, data revealed a significant shift towards Free Independent Travel (FIT), with 65–75% of Thai outbound travellers choosing this mode over traditional group tours.

Short-haul flights within Asia remain popular, with destinations such as China, Hong Kong, Japan, South Korea, and Vietnam leading the way. These locations are favoured due to their short flight durations, visa-free or simplified entry requirements, and frequent flights. Most trips last three to five days, with longer trips reserved for national holidays.

Booking trends show that Thai travellers are increasingly adopting a “wait-and-see” approach, often booking flights one to three weeks before departure. A growing number of last-minute bookings, made less than seven days in advance, reflect a desire to monitor airfares and promotions closely. This trend aligns with a broader focus on value and meaningful experiences amidst rising living costs.

Experience-driven choices are becoming more influential, with Thai travellers prioritising food, shopping, café culture, and local lifestyle activities. This shift away from mass tourism towards personal and meaningful travel experiences is supported by Scoot’s extensive network and flexible travel options. Scoot continues to cater to these evolving needs by offering customisable journeys and quality service across the Asia-Pacific, the Middle East, and Europe

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